When Video Production Goes Wrong – The Kellie Leitch Viral Video

April 12, 2017 Latest News

Conservative leadership candidate Kellie Leitch’s message on national security got lost in translation.

A campaign video launched last February quickly gained momentum on social media not because of its stance on screening immigrants entering our great country, but because the video resembled something from a SNL Saturday Night Live comedy.

Facebook users blasted the video claiming it exhibited poor video production qualities. Others found it awkward and “cheap”.

This is what happens when your buddies film your video content.

So what went wrong?
After viewing the Kellie Leitch video, you don’t have to be a film school major to notice its flaws.

Awkward video editing, scarce use of dynamic camera angles and a lack lustre speaker all resulted in a poor delivery.

Couldn’t fix it in post
What exactly was her message?

In this situation, the star of the video were cringeworthy video editing techniques coupled with long pauses making it impossible to pay attention to her message.

It almost looks like it was shot in a single take. In fact, we believed this to be a parody.

She may have unknowingly signed off on its release without ever watching the finished product.

In response to the video, Leitch stood by the video claiming she was completely satisfied with its production value. Like all savvy politicians the focus was undoubtedly shifted to its message.

Heads will roll… well maybe not
Who approved this?

Are they still in charge of public relations and video production?

All is not lost
The one great thing about this debacle is its viral appeal. Leitch could not have asked for a more convenient way of getting the message across.

To date, the video has nearly a quarter million views on YouTube. Too bad it was for the wrong reasons.

What would you do?
Chime in on the conversation. We welcome healthy and constructive comments. What would you do if lobbed the responsibility of editing the source footage?